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How to Use Master Question Feature to Enhance Product Recommendations

Introduction

The Master Question feature in Quizell allows you to prioritize specific quiz answers in your product recommendation algorithm. By designating a key question as the “Master Question,” you can ensure that your recommendations are highly relevant and tailored to your customers’ needs. This article will guide you through setting up and optimizing the Master Question feature to improve your quiz results.

A. Select the Relevant Question

1. Identify Key Questions: In your quiz, determine which question(s) play the most significant role in narrowing down product options.

2. Master Question Check: Enable the Master Question feature for these crucial questions to give their answers priority in the recommendation process.

    Here’s how to set it up:

    B. Setting a Master Question

    1. Open the quiz where you want to set a Master Question.

    2. Select the question you want to designate as a Master Question.

    3. Click the “Settings” button on the left menu.

     

    4. In the options panel, toggle the “Master Question” feature to activate it.
    5. Don’t forget to click Save to apply your changes.

    C. Tips for Using the Master Question Feature

    • Consider Your Product Range: If your product selection is limited, avoid overusing Master Questions, as it could lead to customers seeing a “no results” page.
    • Strategic Use: Use the Master Question feature for questions that are crucial in narrowing down product options.
    • Best practice - Use Only One Master Question: To prevent overly restrictive recommendations, it’s ideal to designate only one Master Question per quiz.
    • Regular Review: Periodically analyze the performance of quizzes with the Master Question feature enabled to ensure alignment with your product recommendation goals.
    • Feedback Loop: Actively collect customer feedback to refine the quiz experience and improve the relevance of product recommendations.

    D. Examples of Good Master Questions

    • Gender Questions: For clothing or personal care products, ensuring relevance based on gender is crucial to avoid inappropriate recommendations.
    • Allergy Questions: For food or skincare products, a Master Question about allergies can prevent unsuitable product suggestions.

    Tip: For additional insights on aligning products with answers, refer to our Product Match article.

    By leveraging the Master Question feature strategically, you can create a more engaging and accurate product recommendation experience for your customers.

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