How to Set Up Quiz Segmentation in Your Email Flow

Quiz segmentation allows you to control who will receive your email flow based on how users interact with your quizzes. You can target everyone who passes a quiz, narrow it down to users who give specific answers, or even focus on users with a particular quiz score.

Segmentation Options

When setting up your email flow, you can choose from three segmentation options:

1. All Users Who Pass Your Quizzes
   Every user who completes any quiz will receive the email flow.

2. Only Users Who Answer Specific Answers
   Target users based on the specific answers they selected in the quiz.

3. Users with a Specific Quiz Score
   Target users based on the score they received from the quiz.
   Learn how to set up quiz scoring here.

How to Set Up Quiz Segmentation in Email Flow

Follow these steps to set up segmentation in your email flow:

1. Open the Email Flow Editor
   Start by navigating to the Quizell app, then access the Email Flow Editor from the “Emails” section.

2. Set the Trigger
   Once inside the email flow editor, click on the Trigger option. This is where you’ll define who will receive the emails.

3. Choose Segmentation
   On the left side of the screen, you will see two options for targeting:

   • All Quizzes Leads:
     Selecting this option means every user who completes any quiz will receive the email flow, regardless of their answers or score.

   • Specific Leads:
     If you want to refine who receives the email flow, select this option. You’ll be given two further options:

     • By Segment:
       This allows you to target users who gave specific answers in the quiz. You can define the segment based on particular quiz responses that are important for your campaign.

     • By Score:
       You can choose to send emails based on the user’s quiz score. Set a score range to ensure that only users who fall within that score will receive the flow.
       Learn how to set up quiz scoring here.

Summary of Quiz Segmentation Options

• All Quizzes Leads: Every user who completes a quiz receives the flow.
• By Segment: Only users who selected certain answers get the email flow.
• By Score: Users within a specific quiz score range receive the email flow.

Why Use Quiz Segmentation?

Segmenting your audience ensures that your emails are targeted and relevant to each user, increasing engagement and conversion rates. Whether you’re sending product recommendations, thank-you notes, or special offers, quiz segmentation helps deliver the right message to the right people.